project 4 - superblack women’s empowerment conference brand graphics

project

superblack women’s empowerment conference is committed to celebrating black women while also shedding light on important issues faced by women in the black community. ‘super’ highlights strength and power and ‘black’ highlights the black community. the goal of this project is to create two eye-catching graphics that evoke thoughts of strength and femininity.

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direction

  • raise awareness, money, and participation for this initiative to celebrate black women

  • work with the existing established organizational brand visual

  • to represent strength and femininity

  • customer demographic – women, generation z to generation x

  • these graphic illustrations will be used to promote the initiative

deliverables

two coordinating graphics to be used on conference promotional and marketing items

assessment criteria

• technical execution
• aesthetic
• function
• distinction (uniqueness)