project 1 - cena mexican eaterie logo

project

cena restaurant serves authentic and affordable Mexican street food, fast. the goal of this project is to create a logo design with the goal of representing the cena brand, which is family-friendly, authentic, good quality, attainable, contemporary and festive. the cena brand targets millennials with families.

zoom

direction

  • effective and evergreen brand recognition

  • conveyance of authenticity

  • quality, attainability and speed in the experience

  • bright and festive and contemporary

  • customer demographic – millennials

  • family friendly

deliverables

logo design

assessment criteria

• technical execution
• aesthetic
• function
• distinction (uniqueness)