project 2 - gratify food prep book series covers

project

gratify food prep book series is a two-book set. one book instructs users on preparing visually appealing and good-tasting cocktail drinks and the other book instructs the user on creating a variety of attractive-looking and delicious charcuterie boards. the goal of this project is to create a cover design that gives each book its own unique flavor and distinguishes one book from the other in the series while maintaining and coordinating visual continuity within the designs.

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direction

  • create a cover design that gives each book its own unique flavor and distinguishes each book from the other in the series while maintaining and communicating visual continuity within the series

  • photographic style

  • warm and inspirational

  • customer demographic – women and men, over 35

  • book promotion

deliverables

two book cover designs

assessment criteria

• technical execution
• aesthetic
• function
• distinction (uniqueness)