project 3 - evergreen camp outdoor goods custom font set

project

evergreen camp outdoor goods is a sporting goods company that specializes in the sale of camping equipment and apparel. the products are specifically intended to appeal to millennials. the goal of this project is to create a custom company font that captures the brand’s rugged but progressive signature style, that will help to set this brand apart in the marketplace.

zoom

direction

  • the custom font will help to set this brand apart in the marketplace

  • current corporate identity should be taken into consideration

  • rugged, solid and gritty feel

  • customer demographic – men, millennials and generation x

  • convey reliability

deliverables

a font set

assessment criteria

• technical execution
• aesthetic
• function
• distinction (uniqueness)